A Letter from Amaríh

There’s something quietly powerful about scent. It’s not just perfume. It’s memory, emotion, a whisper on your skin that lingers long after you’ve left the room.

Amaríh was born out of a longing - not for just another fragrance, but for something deeper. A conversation between the past and the present, between the soul and the senses.

I remember the first time I encountered myrrh - not in a store, but in a room heavy with quiet grief and sacred ritual. In that moment, I understood: scent holds stories we don’t always have words for.

Amaríh means ‘to love scent’.
But it is more than a name. It’s a place where sensitivity, sensuality, and ritual meet. In a world that often numbs, we want to awaken.

This blog is our invitation - a space where we can share stories, thoughts, and feelings behind every drop of our perfumes. Here, you’ll find conversations about creation, memories tied to fragrance, and sometimes just fragments of moments that changed everything.

So - what scent memory lives with you? What story does your skin tell when no one’s looking?
We’re listening.

Welcome to In Dialogue.

- Amaríh